Mummy nu Mum-Mum

A small home-kitchen brand has to feel warm, trustworthy and hygienic all at once, and it has to be easy to order from at a glance. Mummy nu Mum-Mum needed a face that says “homemade” the moment you see it, a menu that lists over twenty items clearly — in a handy A4 size and in a larger banner — and a simple way for customers to pay.

• Feel homemade

  Warm, trustworthy and hygienic — all from the first glance.

• A lot to list

  Over twenty items across five categories had to stay easy to scan.

• Two formats

  The same menu needed to work as an A4 sheet and as a banner.

• Easy payment

  Customers needed a simple, recognisable way to pay.

We built the logo around the brand’s own story: a smiling mummy serving a plate, ringed by hand-drawn glasses, shakes and snacks, with a hand-lettered wordmark in rich brown and crimson and the line “Ghar jaisa swad, Mummy ke haath se”. For the menus we set the same warm world — brick wall, hanging lamps, a checkered cloth and a chalkboard — and gave every category (Maskabun, Sandwich, Pizza, Tea & Beverages, Snacks) its own coloured header on a kraft-coloured price card, so the menu is easy to scan. The same layout works as an A4 menu and as a wider banner. A branded scan-and-pay card, with the line “Support home made with love”, makes paying simple, and small “Made with love” and “Pure & Delicious” stickers carry the tone through.

1. 01Discover
2. 02Plan
3. 03Design
4. 04Develop
5. 05Test
6. 06Deploy
7. 07Improve