Pranshi Women’s Health Clinic

Healthcare branding has to earn trust before a word is read, and this clinic speaks to patients in both Hindi and English. The identity needed to feel clinical enough to be credible and warm enough to reassure, and hold together across a business card, a patient folder, a carry bag, and a roadside hoarding.

• Earn trust first

  Healthcare branding has to build trust before a word is read.

• Two languages

  The clinic speaks to patients in both Hindi and English.

• Clinical, yet warm

  Credible enough for medicine, gentle enough to reassure.

• Many touchpoints

  One look across a card, folder, bag and roadside hoarding.

We built the mark around a graceful feminine line illustration paired with restrained modern typography, in a deep navy palette that reads as medical and premium rather than clinical and cold. A bilingual lockup, English name with the Hindi tagline “आवश्यक चिकित्सा, जिम्मेदार देखभाल”, keeps the brand legible to every patient, then repeats consistently across each printed and outdoor piece. The same system extends into a full stationery set (letterhead, OPD and USG letters, envelope), a refer book and a wide banner. Most recently we designed a festive Navratri campaign banner, “Nari Shakti, Nari Swasthya”, that carries the same identity into a seasonal moment and highlights the clinic’s services.

1. 01Discover
2. 02Plan
3. 03Design
4. 04Develop
5. 05Test
6. 06Deploy
7. 07Improve