Pranshi Women’s Health Clinic
A calm, bilingual brand identity for a women’s health clinic, from logo to hoarding.
About the project
Pranshi is a women’s health clinic in Madhya Pradesh offering gynaecology consultation, antenatal care, family-planning counselling, and ultrasonography. We built its complete visual identity, a logo and a full set of print and outdoor applications that carry the same tone across every patient touchpoint.
- Client
- Pranshi Women’s Health Clinic
- Industry
- Healthcare / Women’s Health
- What we did
- Brand Identity · Logo Design · Print & Stationery · Outdoor Branding
Healthcare branding has to earn trust before a word is read, and this clinic speaks to patients in both Hindi and English. The identity needed to feel clinical enough to be credible and warm enough to reassure, and hold together across a business card, a patient folder, a carry bag, and a roadside hoarding.
We built the mark around a graceful feminine line illustration paired with restrained modern typography, in a deep navy palette that reads as medical and premium rather than clinical and cold. A bilingual lockup, English name with the Hindi tagline “आवश्यक चिकित्सा, जिम्मेदार देखभाल”, keeps the brand legible to every patient, then repeats consistently across each printed and outdoor piece.
Key features & deliverables
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Logo & bilingual lockup
A feminine line mark with English and Hindi set as one system.
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Visiting card
Clean front-and-back layout that keeps details scannable.
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Patient folder
Organises patient information while carrying the brand.
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Carry bag
Front-and-back print with clinic services on the reverse.
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Vertical poster
Outdoor hoarding built for legibility at street distance.
A closer look
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What it delivered
- One coherent identity across every print and outdoor touchpoint
- A bilingual brand that reassures every patient, in Hindi and English
- Print-ready artwork the clinic can reorder from any vendor
Outcomes reflect what was delivered; detailed metrics are shared with prospective clients on request.
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